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Luc
Make it part of your routine
A good plan that comes to fruition is a beautiful thing. Thierry
Rautureau bought a place called Rover’s in Madison Valley in 1987,
learning many a lesson in the process (click
here to read our story), and pulling through in a blaze of glory.
Over the years, he’s had plenty of time to think about what he’d like to
do next and Luc is the outcome of all the planning.
"I’ve
always wanted to open a simpler-fare restaurant," Thierry says. "It’s
just never been the right place/location/time. This one, though, has
worked well. It’s next door to Rover’s, I have the same landlord, it’s
on a corner and I live in the neighborhood, so I understand it." Luc (as
in Luke with a French accent), was his dad’s name. "I had the name Luc
on my mind but, of course, we went through a lot of names. Luc just kept
coming up as a favorite." Thierry’s father died about four years ago,
but would undoubtedly love having his name over the door.
Photo: Thierry in front of Luc pre-opening March
2010
"Luc is a round-up of all my prior ideas," explains Thierry. "My goal
is to have it be a neighborhood anchor, the kind of place where you walk
in and find just what you want, whether that’s solid or liquid. I want
it to be fun, accessible and warm; a nice, fun place to be. It will be a
casual, inexpensive American and French café with a bar. Food will be
good, clean and simple. We’ll feature items like boeuf bourguignon,
hamburgers and both French and American classic and contemporary food.
"I won’t be reinventing the wheel; everything will be recognizable."
He’s serious about pricing food and beverage so anyone can come in at
any time. Menu prices will range from $3-18. People can stop in for
French fries with Luc’s aioli and a beer, soup and salad or the special
of the day. Specials may include braised beef, pot-au-feu (meat and
vegetables slowly cooked in a pot), chicken roasted in a salt crust or a
whole roasted fish. "Luc will have a brick oven. I’ve never had one and
am really looking forward to playing with that," laughs Thierry. "We’ll
have toasted bread on the tables and we’ll do mussels, fish and pizza in
the oven."
As with Rover’s, Thierry will cook a little, but is more in the
creating, controlling, supervising and testing roles. Adam Hoffman, chef
de cuisine at Rover’s, will supervise both Rover’s and Luc.
Seamus MacKenzie will be the executive sous chef at Luc. Scot Smith, wine and
dining room director at Rover’s, will work with Luc’s two managers,
Anthony Bock and Jill Kinney, on the front of the house duties and wine
list, which will be a simple, inexpensive list of well-chosen wines.
Guests can also request the Captain’s List if they want to delve into
Rover’s cellar. "My goal with wine is to offer local wine by the bottle,
pitcher and magnum. I want the pitcher of wine to be about $10." The
full bar will offer housemade cocktails, including the Luctini, as well
as beer on tap and in bottles.
Open seven nights a week, Luc is looking to be the perfect
neighborhood drop-in spot. There is no plan to open for lunch, but down
the road there may be a weekend brunch. Thierry’s other "slow motion"
plan is to offer Luc 2 Go. "I’d like to have some items to go to help
out the moms in Madison Park," he explains. "They can call ahead and
order or stop by and have a drink while their order is put together.
We’ll offer things that will travel well. People will get food to be
heated at home in a real dish they buy, one they can return to get their
money back or exchange when they order their next take out dish. Luc 2
Go is a sidekick to the restaurant; we’ll start this up slowly."
Luc will have an open atmosphere, with the bar entrance on Madison
Street. The bar will seat about 25 with tables, counter seating and
booths. The restaurant will open onto 28th street (not Martin
Luther King Jr. Blvd) and will seat 30 at tables, booths and a dining
counter looking into the kitchen. Outside the restaurant entrance,
Thierry hopes to have sidewalk seating.
Luc has been funded in a very unique way. They have offered
pre-purchased gift cards, redeemable at either Luc or Rover’s. For
example, pay $1,000 for gift cards now and actually receive $1,305 in
gift cards later, more than a 30% added value. Gift cards will be mailed
to the purchaser over three years, 2010-2011-2012, in the amount of
$435. Where did he get this idea and how is it working? "I got the idea
from Obama," explains Thierry. "You know, the million people each
donating $1 to his campaign. Well, I don’t know a million people, but I
thought someone might want to partake in an adventure by buying the
certificates. I’ve been surprised at how well it has gone. The really
nice thing is how the community has gotten behind this project. It’s
really a show of solidarity. And for us, we know we have customers
before the doors even open."
Beyond being a Madison Valley/Park neighborhood place, Thierry hopes
Luc will entice folks from other nearby neighborhoods like Madrona,
Leschi and Capitol Hill. Why stop there? Let’s just call this Seattle’s
neighborhood place.
Connie Adams/April 2010 |
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