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Serafina & Cicchetti
More to love on Eastlake
Since the moment it opened in 1991, Serafina has turned all who visit
into Italian country food addicts. Recipes come straight from the
source—Italian families. Each year, visitors to the Eastlake restaurant
increase. And now there’s something new to love—a Venetian cichetti bar.
Photo courtesy of Serafina
Owner Susan Kaufman grew up in Brooklyn and was "nursed on Italian
food." Her father was Romanian and loved the Mediterranean style of
eating. Susan moved to California in her mid-20s and worked in catering.
"Food was always an interest," she laughs. At 27, she moved to
Alaska, where she opened an Italian restaurant. "This was in 1979. We
made our own pasta and gelato. I’m almost positive we had the first
espresso machine in the state. The food was more formal, northern
Italian."
After traveling in Italy, Susan and her husband fell in love with the
rustic, farmhouse food they experienced and wanted to open a restaurant
in Seattle. They wanted it to look like a 100-year-old mom and pop place
you’d stumble upon in a small Italian town. They designed and built the
interior. Their partner brought the idea of having live music. They
named it Serafina and called it a rustic Euro-Italian restaurant.
Business took off immediately.
At the end of 1997, Susan was diagnosed with breast cancer. It
changed the way she looked at things and was the impetus to her wanting
to own her own place. She bought her partner out in 1998.
Good times or bad, it’s almost always a full house at Serafina.
"People want to know the formula," says Susan. "But there is no formula.
It just happened. I can say that we’re true to our belief system and not
trying to be anything else; people feel that. I run the place deeply
from my heart. Sometimes that’s a hard thing to balance with business,
but I do think the sentiment sends a message. I know people respond to
our staff. We hire those who truly care about people. The staff has a
sense of empowerment and ownership. They’re all a big emotional part of
the restaurant." Another element that Susan recently introduced is her
Consiglio, basically a board of 12 people ranging from customers to
performers to employees. "We’ve always listened to our customers and
that’s part of our success as well," explains Susan.
Photo above courtesy of Serafina
Jody Haynes took the job of general manager partly to figure out the
magic of Serafina. "Part of it is that Serafina has a very broad appeal.
It’s a romantic place and also a place where people party. It has a
neighborhood draw, but also pulls people in from outside the area. We
have very sophisticated servers who could easily fit into more upscale
restaurants and servers who are naturally much more casual. Regardless,
each of them has the ability to shift and match their style to the
guests, making everyone comfortable."
Despite their success, they always look for new ideas. "We don’t rest
on our laurels," says Susan. "We usually have more ideas than we can act
on, whether it’s about food or cocktails or wine. We do three big wine
dinners a year, and have started smaller events for our core
wine-interested customers. If a winemaker is in town, we put together an
event to introduce him or her to our customers. We do monthly wine
tastings with various wine experts. We’ve intensified our wine program
over the years."
A Venetian cicchetti bar is the latest idea, born from several
different directions. "People wonder why we haven’t expanded Serafina,
but we haven’t wanted to lose the feel. With Cicchetti, we have more
space plus a private dining area without having to alter Serafina. I’ve
always loved eating small portions so I get to taste more flavors. I’ve
been thinking about creating a small-plate restaurant for at least 10
years and finally had the perfect opportunity."
Photo: City view from Cicchetti
In May of 2009, Susan bought the two-story building behind Serafina.
Permits were procured immediately so that the day after the tenants
moved out, August 15, workers could move in like a swat team to create
Cicchetti. A lovely, secret-garden type entrance skirts guests past the
Serafina courtyard and into a casual, counter-filled room. A woodburning
oven sits in one corner along with an open kitchen. An upstairs
loft-like space offers a wonderful private dining room with a view of
Lake Union. Downstairs, the bar will be the focal point. "It will be
less formal than Serafina. You can drop by for one drink or a small
snack. We won’t take reservations. It will be a very communal space.
People can be comfortable coming in alone. Tables will be two-tops, but
if a larger group comes in, we can push tables together," explains Jody.
Fifteen years ago, Susan bought a chandelier in Venice for her home.
Wanting to put something similar in Cicchetti, she found the business
card and called the owner. In one of those meant-to-be moments, he was
traveling to Seattle and was able to visit the new space.
Serafina staff will work both spots and Executive Chef Dylan Giordan
is in charge of both menus. He has three sous chefs to help manage the
kitchens. He’s excited to have a woodburning oven that heats to 750°.
Much of the Mediterranean menu will be cooked in the oven, not just
pizzetti. Housemade sausage, grapes and balsamic-roasted vegetables will
be among the items served straight from the oven. Most will be small
plates with a few special larger dishes. Chef Giordan came to Serafina
in 2001 working as sous chef then chef de cuisine. "He is a very humble
guy, not a showman," says Susan. "He has a great sense of humor and is
very easy to work with. He has really embraced Serafina’s food from the
Italian countryside." Jody agrees, saying, "He loves artisanal products
and buys from small producers. He doesn’t tout it, he just does it.
Ninety percent of the produce he uses in the summer comes from small
farmers. He buys lamb that is humanely raised. He follows the Italian
way of life."
Photo above: Chef Dylan Giordan, Owner Susan Kaufman, GM Jody
Haynes
With Cicchetti, there’s a whole new experience waiting to be
explored. It’s time to embrace the best of the Mediterranean along with
the best of Italy!
Serafina
Cicchetti Kitchen and Bar
2043 Eastlake Ave E
121 E Boston St
Seattle, WA 98102
Seattle, WA 98102
206-323-0807
www.serafinaseattle.com
Saturday Wine Tastings
November 7 Gamero Rosso & Tre Bicchieri with Jerrod Wolff
December 12 Sangiovese and its clones with John Neumark
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Connie Adams/October 2009
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