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Skillet Diner
All Skillet, all the time
Skillet
owner Josh Henderson has taken the pan by the handle and done what
Skillet Nationeers will swoon over—a neighborhood, almost-always-open
physical location. The Airstream trailer will still be stirring
excitement during the lunch hour, but Skillet on Capitol Hill will be
the place to drop in for breakfast, lunch and dinner any day of the
week.
Photo: the sign of the times
Skillet Street Food came out of Josh’s photo shoot catering work in
LA cooking out of an RV for 10-20 people. He had graduated from the
Culinary Institute of America in New York, put in his 10 years of
hotel/restaurant work and even done catering for Boeing for a few years.
After LA, he returned to Seattle, his home town. He had recently
married, was tired of traveling and didn’t want to do the restaurant
thing of 12 hours every day. He knew from his photo shoot catering that
a lot can be done with a little. "You get good at figuring things out,
like you’re in the middle of the desert and the power goes out. How will
you feed these people?" he laughs. "In 2007, I was looking for ways to
do something unique. I looked at Washington’s regulations and they were
debilitating to street food. You had to have a full kitchen. I knew of
an Airstream trailer that was partially outfitted, so I bought it and it
became Skillet. And here we are 3-1/2 years later."
While
Skillet is still going strong, it’s an inconsistent business. "It’s a
pretty bleak business about six months of the year," explains Josh. "One
flat tire kills your sales for the day." They offer lunch because it’s
the one meal during the day that people are committed to at a certain
time. Skillet’s trailer clientele is loyal and growing, plus Skillet
offers catering. "We do catering differently: we actually cook on site,"
says Josh. "Sometimes we cater from the trailer, sometimes not, but we
don’t like hot box catering. Our food goes from the grill to the plate
to the stomach." In addition, he has one food product, Bacon Jam,
distributed in the US and Canada, and more in the planning stages. It
went big when Martha Stewart found it; this June it will appear at
Costco and on QVC. It’s labeled "Skillet Bacon Spread" because the USDA
won’t let a product without pectin be called "jam." With all the food
issues going on in the US, we’re grateful they’re on the case.
Photo: the Skillet burger
Wanting a consistent outlet for his food, Josh decided to open a
physical Skillet location. He has hired Brian O’Connor, formerly chef de
cuisine at Blueacre Seafood, to be the chef and general manager. They
met when both did gypsy dinners and hit it off. Brian worked in the
trailer before moving to Blueacre. "I liked his food," says Brian. "We
got along well and shot ideas back and forth. He told me if he got the
diner up and it worked out, he’d like to work with me again. The timing
just worked. The diner is a natural evolution of what’s happened with
Skillet—building a clientele and then creating a space where they can
find the food all the time." Brian will be onsite every day and Josh
will be on site frequently. Their food styles are similar. "The
collaboration means it will be awesome food," says Josh. "Waffles with
pork belly, burgers, fried chicken, pies. It’s modern American food with
a diner twist. We say American, but we may put goulash on the menu.
We’ll have salads and lighter fare as well and the menu will move with
the seasons and regions."
Brian attended the Baltimore International Culinary College and has
worked in Baltimore, New York, Daytona Beach, San Diego, San Francisco
and Seattle. He has a wide-ranging interest in food having been a pastry
chef and worked at French, Mediterranean, Basque and southern American
restaurants. Prior to Blueacre, he worked at The Cliff House in San
Francisco.
Skillet’s
location focus was always on Capitol Hill. "It’s a good neighborhood, a
corner space with lots of windows and natural light," explains Josh. "It
will be a classic diner with a pie case and shakes in an atmosphere with
multiple experiences. Someone can be having coffee and pie, a family
will be in at 2 p.m. with kids having pancakes and someone else will be
having a beer at the bar and watching the game. This is a niche that’s
hopefully gaining momentum. It’s chef-driven, mid-range price, artisan
ingredients and open over a long time period. A lot of places in Seattle
are either high- or low-end. We want to be an American diner in the
middle." As Brian says, "Diners are America’s bistros. They’re in
integral part of American culture." Brunch will be available on
weekends. The diner will seat about 90 with the 20 outdoor seats. The
full bar will be managed by Jeff Greer formerly of the Park Pub on
Phinney. "We are really excited to be in the neighborhood," says Brian.
"We want to be the community center of Capitol Hill."
Photo: Josh Henderson (l), Brian O'Connor (r)
Josh sees Skillet evolving and growing as a company. There may be
other spaces coming—more Skillets or new concepts. "The brand is
sustainable and makes sense for us," he says. Skillet heads won’t be the
only ones waiting in anticipation.
Connie Adams/April 2011 |
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