Crush
A most romantic couple open a seductive in-city getaway
"Sensual
modern cuisine" available at Crush on February 22 (changed from February
14)
"Romantic" is really the only word that can apply to a
couple who paint the outside of their new restaurant the color of cappuccino
with milk (exterior walls) and vanilla cream (trim) because it reminds them of
their first venture together—an espresso cart. They were married in Carnation at
a Private Estate during crush in 2001—what else could they call their
catering company and now their restaurant? Crush, of course.
And what have they wrought? The perfect showcase for the
food of Chef Jason Wilson. Jason and Nicole have taken a, shall we say, rather
scary and somewhat dilapidated house in Madison Valley and refurbished it
beautifully, down to the brass fittings in the original double-hung windows. The
millwork in the house is original and they’ve stained it black with deep brown
undertones to nearly match the 101-year-old fir floors. Vanilla-cream-colored
leather banquettes and nearly glowing white composite stone tabletops offset the
deep color and provide a blank slate to display the colors and textures of the
edibles.
Dining rooms on either side of the front door also flank a
small bar where people can sip a specialty cocktail or glass of wine and watch
the work in the open kitchen beyond. This kitchen will handle the "finish" work,
while the kitchen downstairs will be used for the heavy cooking. The basement
will also hold prep tables, pastry kitchen and, very importantly, wine cellar.
"A lot of people like to enjoy their own wines with a meal," says Jason. "So
we’ll offer some storage space for their cases as well. With concrete walls, two
of which are underground, the temperature is perfect. We’ll also have a table in
the center of the room to use as a tasting area and for winemaker dinners."
For now, the second story will actually be living quarters
"Just until we get the restaurant off to a solid start," explains Wilson. "We’ll
be up early each morning baking bread in the basement." They even carried a 600
pound claw foot bathtub to the second floor because "Nicole has always wanted
one." Now that’s true love. Especially since it will have to be removed when
they eventually move out. At that point, the three small rooms upstairs will be
used for private dining for groups of 6-10. Until then, Monday will be private
dining night at Crush on the main floor. Ultimately, even the attic will be
used—as office space.
When they open on February 22, 2005, they will have room
for 41 guests and be open Tuesday through Saturday for dinner. "Probably by
summer we’ll add a Sunday brunch," says Jason. "We’re looking at five-to-six
seasonal menu changes, but we’re really adding and subtracting ingredients by
whim instead of changing the menu daily or weekly. We’ll simply be using what’s
available and fresh. Seasonally, we’re already looking at changes for February
and March."
"It’s often difficult to describe a style of food, so when
we were thinking about how to explain what I do, we talked about it being
contemporary American, yet European-influenced. We emphasize organic, local and
Northwest ingredients," explains Jason. We enjoy emphasizing local producers,
organic ingredients, and seasonal products. The family farm on Vashon is growing
for spring and will be producing eggs as well. What I like to offer is something
that is familiar to people so they’re comfortable ordering and eating it, but
that also provides an exploration for them."
Examples? Let’s talk red wine-braised beef short ribs.
Familiar. But Jason will be serving them with gnocchi that has sage, rosemary
and savory rolled in. There is black truffle butter involved. The meat will
actually be removed from the bone and there will be the incredible braising
stock. Or salmon. Familiar. However, this crispy-skin wild King salmon will be
dealing with preserved lemon and fennel/green olive salsa and served with salt
cod whipped potatoes. And don’t even get started on the bacon-wrapped chicken,
lightly pounded and topped with ground chicken sausage with maple. Decisions,
decisions.
Spending a little time at the bar might help the dining
decision process. Thoughtful lighting brings out the glow of the room and
assists in clear viewing of the dishes as they are finished and plated. Jason
and Nicole have recruited their friends Ryan Magerian & Joe Valencia to assist
with designing cocktails.
"We’re really a restaurant and aren’t looking to be a bar
scene," explains Wilson. "That’s why we’ll have a few specialty cocktails and
some call drinks and a handpicked selection of wine. The drinks are really here
to be paired with the food. We buy wines from two boutique and quality wineries
now and put our own label on them to use as our house wines. In general, we’re
looking at pricing our wine list in a way that will help to enhance our
customer’s experience and encourage everyone to return."
Longer term, Jason and Nicole are looking to buy acreage
in Zillah to grow their own grapes. Along with the restaurant trademark name
"Crush," they’ve also trademarked the name for a winery. Always looking ahead.
As for a look behind, the tale of how this has all come
about is interesting, too. After graduating from the California Culinary Academy
in 1995, Jason worked at several restaurants in San Francisco, like Aqua and
Flying Saucer. Chef Albert Tordjman at Flying Saucer became his mentor and the
restaurant his biggest influence. With just 60 seats and a bar for 5-6 people,
it’s the pattern he’s returning to with Crush.
Wilson also worked for Stars for four years—briefly in San
Francisco, then opening the Singapore location in 1996 and Seattle’s Pacific
Place location in 1998 as the executive sous chef, becoming the executive chef
in late April 1998.
Meanwhile, he and Nicole married in 2001 and spent the
summer and winter catering at Duck Pond Winery. After a small restaurant
consultation, they built the coffee cart "The Morning Grind" and successfully
ran it in the lobby of an apartment building in South Lake Union. Jason
continued to do personal chef work and developed a loyal customer base for their
catering. In February of 2003, they started construction on a leased space in
the South Lake Union area for a private events/catering firm called (you guessed
it) Crush. On March 9, they held their first event. And the coffee cart became a
cocktail cart.
Also working in real estate, Nicole was the finder of the
new restaurant location. Considering the state of the house, there was ample
discussion before a final decision was made. The house had been vacant four
years and was in need of much repair. But they’ve found hidden jewels, like the
brick chimney that had been plastered over and the beautiful hardwood floors.
Fortunately, Nicole had developed a team of helpers through the years, from
lawyers and advisors to her handy husband and her father who is a contractor.
As for the catering site, the last event will be held
December 17, 2004. On December 18, the garage sale begins. Jason is planning on
serving chowder and beer and people can purchase all the catering paraphernalia
that won’t be moved to the new Crush, like platters and plates. The actual
kitchen equipment will all be relocated. The catering business will continue,
just based out of the restaurant as opposed to having an actual event space.
When asked about the old space, Jason replies "The two of us physically created
it from the floor up, including all furnishings, and we will have fond memories
of weddings, birthdays and ‘underground dining’ in Seattle. The building will
probably be redone and the landlord says it will be ‘crushed’…." Hmmm.
This romantic couple is one to be watched—with her
business skills and his culinary skills, we can count on many more interesting
developments.
Ms. CGA/Fall 2004
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