|
|
Airfield Estates
A family affair
Last month, we brought you Part 1 of the Airfield Estates story. This
month we conclude with the beginning of the winery, the wines they’re
making and what the future holds.
After
graduating from the Walla Walla Viticulture and Enology program, Marcus took a job at Tsillan Cellars at Lake Chelan. "It was
great. I was in on the ground level—it was a brand new winery in the
summer of 2004. I stayed for two harvests there." In 2005, Mike Miller
started getting the itch to start his own winery. He had the grapes and
a son who was a fully trained winemaker with a few years’ experience.
Part of Mike’s eagerness to start a winery sprang from the fact that
some of his wine grape contracts with Chateau Ste. Michelle had not been
renewed. Planning for the new winery began in 2005 and the first grapes
were crushed and fermented. In 2006, they purchased the land for a
tasting room in Prosser, breaking ground in August. Construction
finished in April of 2007 and they opened their doors just in time for
Spring Barrel Tasting, the largest wine tasting weekend of the year.
Photo: Airfield Estates tasting room
When planning the winery, Mike gave Marcus the job of ensuring the
winery branded the vineyards. "After a few weeks of thinking about it,
it was pretty clear we needed to tell the story of the airbase with our
winery," recalls Marcus. To accomplish this, Marcus incorporated the
look of the airbase into the new facility. "We patterned the winery
after the largest hangar on the farm and we wanted to recreate the water
tower. It was definitely the eye-catching feature of the airbase." The
story is told inside the winery with 1940s black and white photos of the
airbase. Wine packaging also relates their history: all single variety
wines have a silk screen of the Stearman aircraft on them and each blend
carries a name of a World War II fighter plane.
Today, about seven percent of Airport Ranch grapes go into Airfield
Estates wines. "Our wines and tasting room have been very well
received," says Marcus. "We had a five year plan to fill our barrel and
tank rooms, but it’s happened in two. When we started the winery, we
grew three types of red wine grapes: Cabernet Sauvignon, Merlot and
Syrah. We saw the potential in Eastern Washington, with our long hot
days, to grow many other types of wine grapes. In 2006, we planted ten
new red wine grape varietals, most of which have ended up in blends. For
instance, instead of doing a straight Syrah, we now blend Syrah with
Grenache, Cinsault, Mouvedre and Counoise to make a very interesting
wine. Other grapes like Tempranillo have so much promise that we’re
doing standalone varietal wines that are very interesting and unique."
Photo: the Airfield water tower building
Marcus is passionate about winemaking. "Wine is amazing," he
proclaims. "There is so much complexity. Each decision I make from the
way we grow the grapes to the barrels we choose to creating the blend
can change the flavor of the wine. There are a million possibilities."
One of his winemaking tenants is to keep varietals as close to 100% as
possible. "When people buy my Cabernet I feel they expect to taste
Cabernet." His wine offerings are quite ambitious. He currently has 24
different wines offered to wine club and tasting room customers. "Yeah,
it’s a lot," he agrees. "We’re using the shotgun approach. We wanted to
try a lot of different wines made from a lot of different grapes and see
what people are gravitating to."
Like other winemakers, Marcus has seen the growth in value wines.
"It’s been a tough economy and people still want to buy wine, but
they’re looking for value. One of our value wines is our unoaked
Chardonnay at $12. We made 900 cases in 2007 and sold out in 7-8 months.
At that time, we had never made more than 350 cases of any single wine.
It was a great success. In 2008, we upped production to 1700 cases.
Again, we are seeing huge success with that product. We should sell out
again before the new vintage is even bottled."
Going
forward, Marcus sees a continued focus on value. "Our focus will always
be on high quality wines at a great value. Even in Washington where
there are a lot of values, we want to be known as a superior product for
the price. One of our advantages is that we don’t have to spend a lot to
buy great wine grapes. Growing our own fruit helps keep our costs low
which allows us to offer our customers a better value."
Photo: Marcus with Airfield award-winning wines
As with any wine-growing/making operation, many people contribute to
its success. Mike is a constant fixture at the winery. "Dad loves the
winery and can give tours and wine taste with people all day long. I
don’t have that kind of endurance," admits Marcus. The marketing is
handled by Lori Miller, Marcus’ sister. Her long-time friend, Amy
Sonnichson, is in charge of distribution and logistics. "It has taken us
awhile to establish well-defined job descriptions, but we are finally
there. We’re starting to function like a well-oiled machine."
In addition to wines, they produce pickled asparagus from their farms
and have a catering kitchen at the tasting room. The Officers Club, a
lovely room in the tower, is used for wine club gatherings, birthday
parties and other events. It is also a showcase for the awards they’ve
won. Clearly this family will continue to evolve and innovate.

Click here to read Part 1
Connie Adams/February 2010
|
| Visit
our sponsors soon |

|
|
|
Sound
RIDER!
the Northwest's ultimate
motorcycling resource
|
|
|
|
|
| |
| |
| |
|